CONCEPT
The concept is quality Spanish food with a modern twist making it different and more alluring to the New York discerning clientele. It entices them to want to try the menu, its aesthetic value complements the concept.
A romantic and elegant environment influenced by Granada’s Alhambra Palace, and the romance of Fellini’s Rome.
Suba’s head chef, Alex Urena’s Latin American heritage, coupled with experience sharpen his craft at Spain's renowned restaurants El Bulli and Martin Berazategui, making him uniquely qualified to create Suba’s new ingredient-researched, seasonal Spanish menu.

Location
Suba is located on the lower east side of Manhattan, among popular restaurants and lounges. It is renowned as the “trendy area”‚ young hipsters, funky boutiques and an all night vibe, this makes Suba’s menu and decor fit perfectly in this location, drawing in a chic, super sleek crowd as well as the down town New Yorkers. The area is recognized as the “in” place to have a drink or dinner.

Interior

Suba’s interior most definitely manages to fulfil this concept visually, the right atmosphere where the customers really experience the conceptual setting, the traditional Spanish feel with a modern and romantic touch.
A dreamy Spanish setting where three levels are linked with an Iron staircase made from industrial grating that leads you mysteriously and exotically to your table.
The street level lounge and new out door patio offers the traditional tapas menu, The deep red hue strip on the ceiling is intended to fill you with the aura of Spain, further enhanced by the bare faced brickwork and slate flooring combine together beautifully creating the Spanish identity.
The main grotto room is below street level and surrounded with a moat, which causes reflections on the barefaced brick work walls, casting a very starry-eyed scene.

Website
The website more than matches the concept, it has Spanish music playing in the back ground as well as the colour scheme selected; it matches the interior and its concept. The website is important to be done in such a way as to make customers want to visit the restaurant.
As an example this is a link from a quote from an article in the restaurant review the quote is as follows:
http://nycrestaurant.blogspot.com/2005/05/suba-may-18-2005.html

“There were several factors that attracted me to decide on Suba. Haven't had tapas/Spanish food in awhile, I've had success in the neighborhood as of late, the website was well laid out, the 1000pts on Open Table didn't hurt and the unknown factor was also key.”

Suba’s menu covers, card and publishing material all match and are consistent with their image and identity, which is the modern Spanish style.
(Suba has also expanded their menu to the street level lounge containing the more traditional Spanish food as well as the contemporary creative Spanish food that is served in the restaurant’s more formal main dining rooms downstairs.)

The staff uniform, servers wear all black with a purple Suba logo on the breast pocket.  The shirts are long sleeve button up (although most roll their sleeves) Both women and men wear black trousers and black aprons that are not full aprons and are just ones around the waist.

 

 

 

Entertainment
Suba has live Flamingo dancers every Sunday; this too enhances the restaurant’s image and furthers its identity.
Modern Spanish and Latin music is played in the tapas lounge bar on the ground floor this fully lift the imagination into Suba’s identity.