The location of an establishment is one
of the most important aspects in developing a concept and must not be
overlooked.
You must ensure that your concept is compatible with the
area and you must also determine whether it will work.
let us find you premises, please fill out the form below and we shall
contact you.
Location is typically defined as a geographic place. The
close distance of that place to a targeted customer base makes it beneficial.
A fine dining concept would fit perfectly in one location
but fail miserably in another for example a fine dining restaurant would
fail located in an area where patrons are pressed for time and looking
for a quick sandwich to eat.
Architecture is also influenced by location, different regions
call for different architectural styles.
The geographic location can also affect kitchen design, in
terms of its loading areas and storage; can their supplier deliver to
them at that location daily or weekly if weekly then larger storage must
be planned.
Studio D2 can offer the location research as a separate service
and may be used if the client would like to further investigate in an
area.
We use up to date programmes to obtain the information on
the demographics of an area.
We also use our own specially formulated questionnaires to
gain information from the target market and general activity in the area.
(As well as the demographic information)
We can also find you premises to match your concept, ROI
and target clientele.
We will look into: |
- The premises feasibility:
» ROI
» Sufficient kitchen size available without taking too much
» covers, possibilities of a ducting system
» Covers
» Parking
|
- Concept
» Target clientele
» Surroundings fit the concept type
|
Alternatively if you have premises we can do the feasibility
for the existing premises.
If you wish for us to find you premises please fill out the form below
|
| Name: |
|
| E-mail: |
|
Size per square metre:
Area in Square Metres : |
|
Up to 50 mts2 |
|
Up to 100 mts2 |
|
Up to 150 mts2 |
|
Up to 200 mts2 |
|
Up to 500 mts2 |
|
More than 500 mts2 (please specify) |
Location
Min Budget |
130,000
200,000
|
| Max budget |
400,000
500,000
1 mil and above |
| How many covers |
10-20
20-60
60-80
80-100
100 + |
| Type |
Bar
Restaurant
Cafe
Take away |
| Cooking type and Concept |
A la minute
Packaging
Some packaged
Half cooked packaging |
| Location type |
High street
Sub urban
Family/ residential
Theme parks
Cinema
Entertainment centres
Al fresco eating
Shopping mal
Air ports
Industrial
Business areas |
| Target market |
Office’s staff
Corporate meetings, business lunches
Students
Tourists
Shoppers
Passers-by
Families
Large groups
Predominately male
Predominately female
Age Group
Kids
Young adults
Adults
Baby boomers
Retired |
|
